Rebranding
Stockpile App
These are key facts about Stockpile, Inc. in Palo Alto, California:
- Buy fractional shares of 1,000+ stocks and ETFs.
- Free sign up, 99¢ per trade.
- No monthly fees or minimums.
- Buy gift cards of stock.
Challenge
Past Stockpile branding: inconsistent, gift-oriented, retail-driven, illustration-heavy, and juvenile.
New Stockpile branding principle, mobile first:
The Stockpile voice is both credible and approachable. It’s smart. Confident. Super-knowledgable. But never preachy. It doesn’t repeat every boring detail from a textbook. It gets to the point quickly. It gives you just enough info to spark your curiosity — so you want to find out more on your own.