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eGift Cards


What if buying a gift card was just the start of a gift that could potentially last a lifetime? Stockpile also offers gift cards that can be redeemed for stock.

Challenge         

Stockpile started with physical gift cards only and they expanded to have eGift cards and print-at-home gift cards. How can users find out these choices with no confusion? And what is the best way to advertise this change?

Understanding        

With marketing, we discussed how top 10 best gift cards companies are doing and how they are portraying that information on their application, website, and email marketings. 

Mockups        

Here are new eGift Card design and website that focuses on gifting with Stockpile.

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