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I worked as a part of the Apple Marcom Team for two years who designs Apple online and Apple Store app. Here is one example of how I handled from a brief to production as a part of the Apple Watch Series 3 launch. 


Apple.com
Apple Watch


There's an Apple Watch for everyone. Choose yours. 

Challenge        

Apple Watch is the first wearable tech from Apple that has the most customized options of what you are looking for. How can we help people to find their Apple Watch more efficiently? 

Understanding        

Every Apple product, there is a clear distinction between marketing and retail. You learn about features and imagine how your life would be with marketing pages. Then you navigate through retail pages to learn more about specs, prices, and options to make sure you want to buy it. Now the question is, would this strategy work for Apple Watch? The answer was no. So we came up with a hybrid page that will be a bridge between marketing and retail for users.

Exploration        

Which Apple Watch should you buy? Which model, size, case material, color, and bands are best for your needs and budget? With dozens of combinations available, the choice can be overwhelming. Here is my mood board on Pinterest for creating a grid wall. 



Mockups and Visual Design          

I created three screens for web-mobile, tablet, and desktop with detailed specs to communicate explicitly with engineers. 

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Production          

With QA, we checked on every viewport you can possibly imagine being pixel-perfect. After we handed off the design files, the Production team replaced all product images with finalized product images. We had design reviews after to confirm whether they look great.